Women’s March 2017

To me, the most interesting thing about the Women’s March protests isn’t how problematically liberal the protests were, which is to be expected given the size of the protests (and I’m genuinely excited how many people who’d never taken action before are now taking action), and what’s most interesting isn’t all the Leftist critiques of the protests either, which are just as expected (and valid).

To me, the most interesting thing about the protests was the making of it all: exceptionally small field campaign, almost all media.

Repeat: the biggest protest in American history happened almost entirely through a highly coordinated, highly funded top-down traditional media and social media campaign.

I get that Trump is a great agitator, but deep in my gut I know there is something deeper happening. Back in the Civil Rights Movement, the greatness of that Movement came to be through an aggressive field campaign — developing lists, intense field training/tracking, knocking on doors, one on one conversations, identifying leaders, recruiting leaders — and the Movement’s organizers were informed by the real world strategy and technique of the best and the brightest of their time, the socialists and communists within the Labor Movement. That’s how you used to mobilize people — very smart, very good community organizing.

Still I believe that traditional community organizing is what will save us, if we will be saved. But there is also something deep happening to the culture, and wise organizers who care about the Craft should be paying attention.

(Whoever these high-level political and media strategists/consultants are, there is something to be gleaned from their knowledge.)

How did the biggest protest in American happen? (It’s not just Trump, so don’t tell me that — the Left has had an intense field campaign against Trump, and our numbers didn’t come close.) What is changing to the culture, and how should that impact the Craft? How can the Left learn from the making of the biggest protest in American history?

I don’t know the answers to these questions, but am more than willing to discuss.

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